Westons is aiming to reinforce the premium credentials of Stowford Press with its biggest-ever outdoor campaign for the brand.
Part of a £2.5m investment in the brand this year, the Effortlessly Refreshing campaign will see four creatives appear across six-, 48- and 96-sheet billboards from this week. The push will also feature at supermarkets including car park ads and on shelf barkers.
There will also be a ‘heavyweight’ presence on London Underground around the Ashes, which starts on 8 July in Cardiff, and runs until 24 August. Stowford Press has been official cider of England cricket since 2012.
“We are extremely excited to be launching our new campaign, which perfectly captures the spirit of Westons Cider,” said senior brand manager Sally McKinnon. “The campaign will form the backbone of our 2015 advertising campaign.”
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