nigella lawson typhoo

Typhoo has launched its first-ever digital advertising campaign, which will begin with targeted display ads across popular websites and be followed by YouTube and VOD offerings.

The push - created by communications agency Mediareach Advertising - is the first of its kind in Typhoo’s 112-year history and follows last week’s unveiling of TV chef Nigella Lawson as the new face of the tea brand in a £5m marketing launch.

Hailed by Typhoo as “big step”, the digital drive is intended to modernise Typhoo and make it appeal to audiences across all age groups.

Mediareach CEO Saad Saraf said: “There is a great synergy between the brand and our agency. We understand the business and hence are able to deliver successful campaigns that are spot on. We have developed a unique digital strategy that will also reach, engage and entertain Typhoo’s internet-savvy customer base.”