Waitrose own brand ambient items-WEB

Source: Waitrose

The stores will sell Waitrose own brand items from its Duchy Organic, Essential Waitrose, Free From and Waitrose 1 ranges

Waitrose is now selling ambient food products featuring its ‘& Partners’ branding in six grocery stores in Kuwait.

The retailer has linked up with six stores called City Centre across Kuwait to stock own-label lines from its Waitrose Duchy Organic, Essential Waitrose, Waitrose & Partners Free From and Waitrose 1 ranges.

Items available include tea, coffee, peanut butter, jams, oils, confectionery, cereals, soups, pastas and sauces. Almost 100 products will be offered in City Centre stores in Bneid Al-Qar, Shuwaikh, Salmiya, Dajeej, Jahra and Dasma.

It is the first time Waitrose has sold its products overseas through a retailer rather than a distributor, and the first time its brand has been offered overseas since its ‘& Partners’ rebrand in September 2018.

“We are proud that Waitrose continues to be recognised around the world for quality, and this is an exciting opportunity to bring our products to a new audience,” said Waitrose head of B2B Barry Delehanty.

City Centre Kuwait vice president of business development Nasser Alghanim said: “We strive to meet our customers’ wants and needs, and we are thrilled to fulfil their aspirations by adding the premium food range of Waitrose.”