Waitrose is now selling ambient food products featuring its ‘& Partners’ branding in six grocery stores in Kuwait.
The retailer has linked up with six stores called City Centre across Kuwait to stock own-label lines from its Waitrose Duchy Organic, Essential Waitrose, Waitrose & Partners Free From and Waitrose 1 ranges.
Items available include tea, coffee, peanut butter, jams, oils, confectionery, cereals, soups, pastas and sauces. Almost 100 products will be offered in City Centre stores in Bneid Al-Qar, Shuwaikh, Salmiya, Dajeej, Jahra and Dasma.
It is the first time Waitrose has sold its products overseas through a retailer rather than a distributor, and the first time its brand has been offered overseas since its ‘& Partners’ rebrand in September 2018.
“We are proud that Waitrose continues to be recognised around the world for quality, and this is an exciting opportunity to bring our products to a new audience,” said Waitrose head of B2B Barry Delehanty.
City Centre Kuwait vice president of business development Nasser Alghanim said: “We strive to meet our customers’ wants and needs, and we are thrilled to fulfil their aspirations by adding the premium food range of Waitrose.”
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