Walkers Meaty Mx Ups

PepsiCo is adding another variant to its Walkers Mix Ups brand, with a new Meaty flavour that rolls out from 25 January.

It will be available in a 120g sharing format (rsp: £1.99) and comprise popular selections from the Walkers crisps portfolio: Doritos, Monster Munch, Wotsits and French Fries.

“Walkers is committed to developing new and innovative products, and we know consumers like to ‘mix it up’,” said Thomas Barkholt, marketing director at PepsiCo.

“Within the first 11 months of launching, Walkers Mix Ups drove 14.4% penetration to the market [Kantar Worldpanel 2015], and this new addition to the fantastic line-up is set to continue driving growth within savoury snacking.

“Flavour choice is key for our shoppers, so we’re eager to introduce this new flavour to the sharing segment and continue to help boost sales,” Barkholt added.