Cadbury has become the latest major company to agree a sponsorship deal with the London Olympics, the confectionery giant announced yesterday.
Cadbury has signed up to become a Tier Two sponsor of the 2012 Olympic and Paralympic Games, becoming the ‘official confectionery and ice cream supporter’ of the quadrennial sporting jamboree.
The designation means Cadbury will supply all confectionery sold within the Olympic Park and gains marketing rights to the British teams.
The company joins a roster of sponsors that includes global partners Coca Cola and McDonald’s.
London 2012 chief executive Paul Deighton called Cadbury a “great and trusted British brand” with a “great track record supporting both major sporting events and community initiatives”.
He said the London organising committee had now raised £430m of its £2bn domestic sponsorship target.
Cadbury chief executive Todd Stitzer added: “Since John Cadbury opened a chocolate shop in Birmingham in 1824, we have strived to be a company that is both performance driven and values-led – a philosophy that is at one with the long-held ethos of the Games: inspiration, optimism and community.”
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