Cadbury is bringing back its Creme Egg Twisted advert in time for Halloween.

The ad will run alongside a national sampling campaign, starting at the end of October, with the strapline Have a Twisted Halloween. The mock horror of Twisted’s brand identity was well suited to Halloween, said Cadbury trade communications manager Kate Harding.

“The first airing of the ad prompted a consumer awareness of 68% after just three weeks, so it makes sense to put it back on TV,” she said.