Starting on Monday 5 October 2020
Hardys is replacing its Constellation Wines sister brand Echo Falls as the sponsor of Come Dine With Me, in what it is billing as "the biggest wine campaign of 2010". Running from this week, the multimillion-pound sponsorship deal...
Britain's biggest Aussie wine brand, Hardys, has turned around deteriorating sales through a combination of lower-priced NPD and sponsorship of hit C4 show Come Dine With Me. While sales of the Constellation Europe wine have slumped 8.7%...
Supermarket sales of top wine brands have plummeted due to retail price rises in the past year. Among the worst hit is Hardys, the bestselling brand in the multiple grocery market, which saw volumes collapse by 22% and sales value by 18%...
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