Campaign trail: Cadbury Trebor Bassett

Cadbury Trebor Bassett has ditched its Mastication for the Nation campaign for its Trident chewing gum brand in favour of a new £10m Mess With Your Head concept. The push, including TV ads airing this week, plays on the idea that UK...

 

Already have an account? Sign in here

You’ve used up your article allowance

Sign up to read more stories for free

Register now