Dove has got in touch with its masculine side in a new TV campaign for the brand's first men's grooming range, Dove Men+Care.

The ad portrays a whirlwind trip through a typical bloke's life and features key moments such as getting married, having kids and acting the gent. It hits UK screens next month, following its debut on American TV in the Superbowl coverage last weekend.

Unilever said the push would appeal to men over the age of 30, who were left cold by current advertising stereotypes in male grooming.