A dreamlike world forms the platform for a £2m TV campaign for Blossom Hill designed to engage with its 30 to 45-year-old female audience on a "deeper and more emotional" level. Showing now, the commercial features a group of girlfriends boarding an old steam train that transports them into an idyllic world where they can control everything, even the weather.
- Hot Topics
- Coronavirus
Close menu
- Home
- Buying & Supplying
- Stores
- Channels
- Finance
- People
- Reports
- Events
- Jobs
- Subscribe
Campaign Trail: Fairytale world blossoms
2009-08-22T00:00:00+01:00
Related articles
- Buying & Supplying News
Britain's 100 Biggest Alcohol Brands 2011: Blossom Hill to Bell's Original
2011-07-16T00:00:00
Despite a record spend on its £1.2m 'Taste the Sunshine' campaign, Britain's biggest wine brand has slipped into decline, falling two...
NewsBlossom Hill drinkers taste the sunshine
2011-02-04T00:00:00
Blossom Hill is offering consumers the chance to Taste the Sunshine with its biggest consumer activity to date. The £1.2m campaign, which starts on February 15 and runs for eight weeks, entitles consumers to £50 off their next holiday with every...
- Buying & Supplying News
Blossom Hill returns to promos with holiday giveaway activity
2011-01-29T00:00:00
Diageo's wine division Percy Fox plans to end winter gloom and brighten up the wine category with Blossom Hill's £1.2m Taste the Sunshine campaign. The press and outdoor activity will break on 15 February and marks a record spend for...
Sign in to comment on this article
Not logged in before? Register for FREE guest access today.
You will be able to:
- Read more stories
- Receive daily newsletters
- Comment on stories
No comments yet