Unilever is supporting this week's launch of Lynx Twist deodorant with a £5.8m media campaign featuring page three pin-up Keeley Hazell.

It is targeting Hazell's sizeable online fan base with an interactive Keeping Keeley game through which Lynx's core audience will be presented with a variety of new skills, talents and looks that they can use to flirt with the glamour model. It kicks off this week, with a support campaign that includes a television advert and press activity.