Supplements challenger brand Heights has launched a £6m crowdfunder ahead of its listing in Holland & Barrett early next year.
Predominantly DTC, Heights has scaled rapidly over recent years as sales climbed from £7.7m in the 12 months to September 2024 to £30m in the same period in 2026.
That growth was aided by a limited launch into Boots in January 2026, with the brand later listed in over 400 of the retailer’s stores. A rollout in 600 Holland & Barrett stores is set to follow in April next year.
Heights’ latest raise will provide working capital for expanded growth, aid in NPD and expand the company’s marketing budget. The company said it believes it is known to only 15% of its target audience.
The raise will be Heights’ fourth crowdfunded raise since its launch in 2020, and values the business at £75m.
“We’ve always been a community-focused company and have such a loyal customer base that it’s always been important for us to include our most valued community members in the upside of the company, too,” said co-founder Dan Murray, who alongside Joel Freedman launched the brand after suffering with health issues during the pandemic.
“Despite the gloomy post-budget headlines, UK scale ups like ours are creating jobs and new opportunities: we can reach new heights together. We are those bloody-minded entrepreneurs John Healey was talking about.”
The company now supplies to the England football team, Alpine Formula 1 team and the Irish and Scottish rugby teams.
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