Nescafé Half Caff
Manufacturer: Nestlé
Brand: Nescafé
Budget: part of a £6m spend

British actor Tom Conti is the star of a new television ad for newly launched Nescafé Half Caff. The execution shows Conti announcing the national launch of Half Caff through the visual exploration of the concept of ‘half’.

Manufacturer: Baxters Food Group
Brand: Baxters
Budget: £1.75m

Featuring the strapline ‘Great recipes from the Baxters family kitchen’, the new TV ad campaign for the soup brand is aimed at reinforcing Baxters’ personal touch and its position as a premium brand that does not compromise on quality and natural ingredients.

Mr Kipling
Manufacturer: Manor Bakeries
Brand: Mr Kipling
Budget: part of a £5m spend

Manor Bakeries’ new television advertising campaign, which hit screens on Monday (January 17), shows the hands of Mr Kipling perfecting the recipes for his ‘exceedingly good cakes’ and underlines the food values and baking heritage of the brand.

Manufacturer: Premier Foods
Brand: Ambrosia
Budget: £4m

Premier Foods has turned the spotlight on Ambrosia in a new TV campaign. The ad moves away from previous executions that concentrated on the provenance and heritage of Ambrosia by featuring face-painted tummies getting excited over Ambrosia pot desserts.