Pom-Bear has trumped Walkers, Pringles and UB by being the first savoury snack brand to release a 3D cinema ad a technological first for a savoury snack, it claims.

The Intersnack brand is appearing now in 30-second ads prior to screenings of Shrek Forever After 3D and will also feature before 3D blockbuster Toy Story 3 later this month.

The ad shows Pom-Bear battling a water monster.