Jenny Costa
Comment and OpinionChoose wisely and stand out: how to make the most of trade shows
Being able to share your why, your brand story and your personality while a potential buyer interacts with your brand is hard to replicate elsewhere
Comment and Opinion10 years of driving progress: celebrate – and keep going!
When we started Rubies, 10 years ago, food waste was not even a recognised issue, let alone understood
Comment and OpinionWhy we’re backing the burger awards and celebrating UK food
This year is The National Burger Awards’ 10th anniversary - and it’s bigger and better than ever
Comment and OpinionReset and resolve: what we’re planning to focus on in 2024
I hold firm to the value in the process of creating resolutions – no matter how often I break them
Comment and OpinionAt the end of a tough year for everyone, reflect and relax
Looking back on 2023, all I can think is – it’s been tough! We’ve been in survival mode for 80% of it, and sadly we’re not alone
Comment and OpinionBe part of the green alternative to Black Friday consumption
I am not saying consuming is bad, but we are clearly living beyond our (environmental) means
Comment and OpinionEdible insects could save the planet – if we’ll eat them
This month we are teaming up with Yum Bug for the launch of London’s first-ever insect-based restaurant
Comment and OpinionOther ways startups can support their teams in financial tough times
For most startups or purpose-led businesses, the draw to join is a mixture of the cause, autonomy, variety of work and the team
Comment and OpinionBeyond marketing: other strong ways to build your brand
Simply investing in packaging and consumer partnerships, while it might feel less sexy or exciting, can pay dividends
Comment and OpinionIn trend-setting LA, purpose-led small brands are hot stuff
If LA continues to push the boundaries of a shopper’s experience and demands, the UK retailer landscape still has a way to go
Comment and OpinionHow crowdfunding is breaking down barriers for startups
Not only is it a way to raise funding, but also to raise awareness and build an impassioned community of investors who want to talk about your company
Comment and OpinionWhy sustainability-led brands should still put flavour first
For sustainable brands to win and gain market share, they must communicate and address the consumer’s primary need, not just their mission
Comment and OpinionIf B Corps become the norm, people and planet will benefit
We initially certified in 2020, and therefore we’re currently preparing to resubmit our refreshed impact assessment, says Jenny Costa, founder of Rubies in the Rubble
Comment and OpinionCarbon offsetting is great in theory, but beware the pitfalls
Two years ago, we undertook a full carbon life cycle (no easy feat) of our products to better understand our carbon footprint
Comment and OpinionHow we’re staying nimble and focused despite external turbulence
The external turbulences that are affecting every business are hard to forecast or navigate – and they aren’t showing signs of leaving us in 2023
Comment and OpinionStay nimble, but stay true to your brand’s values – even in tough times
Last Monday, Team Rubies headed to work to be met by a troop of security guards
Comment and OpinionFlexible work is great – but our staff need in-person connection
As we adjusted to the confinements of our four walls throughout Covid lockdowns, mental health had a lot of attention
Comment and OpinionStartups need more help to support mothers and workplace diversity
For many women in business, being the primary caregiver feels a little like double-edged sword
Comment and OpinionHow to battle the best before challenge and minimise food waste
Best before dates have been getting a lot of airtime since Waitrose announced it would be removing them from 500 fresh products
Comment and OpinionSpread a warm glow by communicating your brand’s benefits
Doing good feels good. Being a purpose-led brand, we’re constantly searching for ways to harness this feeling, in order to capture that all-important customer loyalty.