Fruit juice drink brand Cwella is launching a ‘Try me free’ on-pack promotion across its range in an attempt to encourage trial.
From this weekend, until stocks last, the money-back offer will run across the brand’s TM Retail, Costcutter and Safeway accounts.
Consumers can send off the label and till receipt for any of the six-strong range to claim back the cost and postage.
Gershom Stock, MD for brand owner Frujet Beverages, said the promotion was the
company’s largest so far. The range, which comes in 475ml sports cap bottles, comprises Summer Fruits, Tropical, Blackcurrant & Raspberry, Strawberry & Kiwi, Orange & Passion Fruit and Mango & Guava flavours.
From this weekend, until stocks last, the money-back offer will run across the brand’s TM Retail, Costcutter and Safeway accounts.
Consumers can send off the label and till receipt for any of the six-strong range to claim back the cost and postage.
Gershom Stock, MD for brand owner Frujet Beverages, said the promotion was the
company’s largest so far. The range, which comes in 475ml sports cap bottles, comprises Summer Fruits, Tropical, Blackcurrant & Raspberry, Strawberry & Kiwi, Orange & Passion Fruit and Mango & Guava flavours.
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