FMCG round-up: week beginning 16 November 2015

By Simon Gwynn2015-11-17T08:14:00+00:00

Albert Bartlett is kicking off a £3m TV campaign running until Christmas. Initially focusing on its fresh potatoes, the ads will switch to its frozen Rooster Homestyle Chips and Rooster Roast Potatoes in mid-November.

Burts Chips is expanding its co-branded Guinness range with a third flavour, Guinness Toasted Cheddar. Available to the convenience channel from this month, it joins original Guinness and Rich Beef Chilli in the line-up.

Switzerland’s leading Nespresso-compatible pods brand Café Royal has won a Sainsbury’s listing from this week for four of its products: Espresso Forte, Lungo, Caramel and Vanilla (rsp: £3/10 capsules).

Dairy Crest is reintroducing its Best of British pack design to Country Life butter. Last used to mark the Queen’s Jubilee in 2012, the packaging highlights the brand’s support for the British dairy farming industry.

Eat Natural has launched Light & Lovely, a 115-calorie snack bar containing red apples, chia seeds, sultanas, Brazil nuts and buckwheat. It is available in a single 30g bar (rsp: 89p), listed in Boots, a duo (rsp: £1.39) in Boots and WH Smith, and a four-pack (rsp: £2.19) in Waitrose.

Irish porridge oats brand Flahavan’s is launching a multiseed porridge (rsp: £1.99/600g), containing sunflower, flax, pumpkin and hemp seeds. It launches in Waitrose this month.

GR Wright & Sons is rolling out a new look across its range of 14 bread mix products, including Premium White, Oat & Linseed, and Cheddar Cheese & Onion. The brand said the new look would improve shelf standout.

Organic and fair trade tea brand Hampstead Tea has rolled out a new design across its range and introduced two new varieties: Strong English Breakfast and Cocoa Green. The brand is listed by retailers including Whole Foods Market.

Yorkshire-based free-range egg producer James Potter has secured a listing with 83 Co-op Group stores in the county. Part of a push for stores to stock more local products, The Co-op has linked up with 50 new regional suppliers. One penny from every James Potter pack sold will go to the Yorkshire Air Ambulance.

Unilever is giving Marmite fans the chance to personalise a 250g jar of the spread with a name of their choice (rsp: £4.99). They can be bought on the Marmite Facebook page now.

Pernod Ricard is marking Martell’s 300th anniversary with two festive gift packs: a firework-themed box for its VS 70cl (rsp: £26.25) and a Discovery Collection containing miniatures of VS, VSOP and XO (rsp: £15).

Overhang, the soft drink whose makers claim it is the first drink on the market specifically aimed at relieving hangover symptoms, has won a listing in Holland & Barrett. The product will be available in the retailer’s 740 stores from 7 December.

Concha y Toro has expanded its Trivento Argentinian wine brand with a Shiraz (rsp: £8.99). The wine is available now in 750 Tesco stores and joins the Trivento Reserve Malbec, the UK’s best-selling malbec.

Tropical Sun is launching a multichannel campaign for its coconut products. The push includes primetime sponsorship on ethnic TV channels, plus radio, print and digital.

Calbee UK has won a listing in 200 Morrisons stores for its Yushoi Snapea rice sticks. The retailer will stock six packs (rsp: £1.79/£1 introductory price) in Lightly Salted, Soy & Balsamic Vinegar, Smoked Salt & Szechuan Pepper and Sweet Chilli & Lemon flavours.

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