These are challenging times for brands - even for Britain’s 100 Biggest Brands. Will recession stale the infinite variety of innovation among the brands celebrated in this special supplement?

p4-8: Features - Will recession stale the infinite variety of innovation among Britain’s Biggest Grocery Brands? And what is the route to growth? We examine the threat of own label, and the role that brand extensions, SKU proliferation, premiumisation and cross-category migration can play in the future performance of these leading brands.

p10-40: The top 100 - From Coca-Cola at number one to Clover at 100, we examine Britain’s Biggest Grocery Brands. What are the secrets of their success - and what can we expect from them in 2009?

p42: Bubbling under - These brands didn’t make the 100 Biggest list, but have nontheless demonstrated phenomenal growth. will they be making headlines this year? Watch this space…