It’s official: Britain is a nation of snackers. We might not have morphed quite yet into the mindless munchers we are when it comes to sweets and chocolate, but we’ve definitely got the munchies. We’ve crunched our way through 312.5 million kilos of bagged snacks in the past year - 7.6 million more (2.5%) than the previous year - and we’ve paid a whopping £128.6m, or 6.1%, more for the privilege [Kantar Worldpanel 52 w/e 8 December 2013].
Not even steep price rises can dent our appetites, it seems, and just any old snack won’t do these days, either. We’re becoming much more discerning, with healthier and more premium bagged treats - such as low-fat ‘popped’ chips, posh veggie crisps and even popcorn inspired by cocktail recipes - currently flavour of the month.
Our bumper special report canvasses expert opinion and harnesses exclusive data; examines the progress of popped chips and vegetable crisps; assesses how suppliers are responding to health concerns; weighs up the arrival of free-from snacks on the market; and looks at the importance of provenance and marketing.
You can purchase Focus on Crisps, Nuts & Snacks above. Alternatively, it is available FREE OF CHARGE to existing subscribers.
- PDF, Size 6.33 mb