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Failure to rise: home baking category report 2019
By 
Ash O’Mahony2019-07-19T09:45:00
Home baking sales are sinking as Brits bake less often. So can premium launches tempt bakers to pick up their whisks again?
In this downloadable report
- The home baking decline in numbers: what’s falling and why?
- How premium lines and specialist lines are managing to buck the downturn
- The top 10 home baking brands by sales performance
- Our pick of the latest home baking launches
- Can savoury cakes tempt increasingly sugar-conscious shoppers?
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