Failure to rise: home baking category report 2019

FO_homebaking_main pic_highres

Home baking sales are sinking as Brits bake less often. So can premium launches tempt bakers to pick up their whisks again?

In this downloadable report

  • The home baking decline in numbers: what’s falling and why?
  • How premium lines and specialist lines are managing to buck the downturn
  • The top 10 home baking brands by sales performance
  • Our pick of the latest home baking launches
  • Can savoury cakes tempt increasingly sugar-conscious shoppers?

Already have an account? Sign in here

To read this valuable category report

Sign up to free guest access

Register now

Get access for £1 a week

Subscribe now