Failure to rise: home baking category report 2019

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Home baking sales are sinking as Brits bake less often. So can premium launches tempt bakers to pick up their whisks again?

In this downloadable report

  • The home baking decline in numbers: what’s falling and why?
  • How premium lines and specialist lines are managing to buck the downturn
  • The top 10 home baking brands by sales performance
  • Our pick of the latest home baking launches
  • Can savoury cakes tempt increasingly sugar-conscious shoppers?


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