As hot drinks steam ahead, more of us are skipping traditional tea. Why? How can this most English mainstay be returned to growth?
Yoghurt makers are introducing a host of indulgent and exotic flavours in increasingly unusual combinations. But can such a strategy give the yoghurt category, which grew value sales 5.1% as volumes slipped 2.5% last year [Kantar Worldpanel 52 w/e 23 December 2012], the shot in the arm it needs? And where does all this leave chilled desserts?
Our special feature canvasses expert insight and taps exclusive data; probes the latest trends in adverts and promotions; explores the state of the own-label market; studies the rise of hot fruit drinks; and looks at the continuing strength of the coffee market.
Also inside our special feature:
FruitBroo looks to create a ‘hot fruit drinks’ category with a new range of caffeine-free teas. Read more
Bird-friendly coffee leads our list of the latest innovations, along with a Dream Belgium Option Read more
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Tea troubles: a spotta bother for the traditional cuppa
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