As hot drinks steam ahead, more of us are skipping traditional tea. Why? How can this most English mainstay be returned to growth?

Yoghurt makers are introducing a host of indulgent and exotic flavours in increasingly unusual combinations. But can such a strategy give the yoghurt category, which grew value sales 5.1% as volumes slipped 2.5% last year [Kantar Worldpanel 52 w/e 23 December 2012], the shot in the arm it needs? And where does all this leave chilled desserts? 

Our special feature canvasses expert insight and taps exclusive data; probes the latest trends in adverts and promotions; explores the state of the own-label market; studies the rise of hot fruit drinks; and looks at the continuing strength of the coffee market.

Also inside our special feature:

Fruitbroo

Fruity fun

FruitBroo looks to create a ‘hot fruit drinks’ category with a new range of caffeine-free teas. Read more

 

Tsticks

Stick around

Premium, disposable metal tea tubes - could they be coming to a supermarket near you? Read more

 

Bird and wild tea

Wildest dreams

Bird-friendly coffee leads our list of the latest innovations, along with a Dream Belgium Option Read more

 

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