As own label plateaus in the UK, the time is ripe for suppliers and retailers to start capitalising on new growth opportunities abroad…
Own label has finally learned to go its own way. After years of doing little more than bring out copycat versions of branded goods, retailers – those in the UK at least – are not only bringing out ‘good’, ‘better’ and ‘best’ own-label ranges that are brands in their own rights, they’re also launching innovative venture brands that don’t even bear their names.
Our essential special report on the sector looks at the standing of own label in international markets, which hold huge potential for UK players; explores how supermarkets have turned own label into a badge of quality; eyes up new markets for own-label brands; and crunches the numbers on UK market share.
Focus on own label is available FREE to subscribers of The Grocer.
Also inside our special feature:
How have suppliers managed to premiumise own-label lines as posh brands in their own right? Read more
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