After years of decline, roast dinners are back on the menu. Is it a blip or is the most British gastronomic tradition coming back to life?

Focus on roast dinner

Reports of the demise of the roast dinner have been greatly exaggerated. Although we are serving up 22% fewer roast meals a year than in 2000, last year saw the number nudge up 0.6% to 2.1 billion [Kantar Worldpanel].

It hardly seems cause for celebration, but it does represent a change in fortunes after years of decline. So is this just a blip? Or is this most British of gastronomic traditions undergoing something of a renaissance?

Our special report taps exclusive data and canvasses expert opinion; studies the decline in larger-sized roasting joints; examines the rise of the added-value frozen veg market; looks at the performance of gravy brands; and weighs the state of the roast ready-meal sector.

Also inside our special feature:

Roast dinner

Sunday best

Consumers are dining later… But what’s their roast meat of choice? And what veggies are popular? Read more


Aunt Bessie Yorkshire pudding

In it together

Suppliers and retailers take heart: families still put a premium on eating a roast dinner together Read more


meat shopping

Supermarket saviours?

Changes in merchandising at the supermarkets could help the category recover, say suppliers Read more


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