After years of decline, roast dinners are back on the menu. Is it a blip or is the most British gastronomic tradition coming back to life?
Reports of the demise of the roast dinner have been greatly exaggerated. Although we are serving up 22% fewer roast meals a year than in 2000, last year saw the number nudge up 0.6% to 2.1 billion [Kantar Worldpanel].
It hardly seems cause for celebration, but it does represent a change in fortunes after years of decline. So is this just a blip? Or is this most British of gastronomic traditions undergoing something of a renaissance?
Our special report taps exclusive data and canvasses expert opinion; studies the decline in larger-sized roasting joints; examines the rise of the added-value frozen veg market; looks at the performance of gravy brands; and weighs the state of the roast ready-meal sector.
Also inside our special feature:
Consumers are dining later… But what’s their roast meat of choice? And what veggies are popular? Read more
Suppliers and retailers take heart: families still put a premium on eating a roast dinner together Read more
Changes in merchandising at the supermarkets could help the category recover, say suppliers Read more