Nothing could be more British than a bacon sarnie with brown sauce or fish & chips served up with a good dollop of tomato ketchup. But times are changing.
Britain’s biggest ketchup and brown sauce brands - Heinz, HP and Branston - have struggled to cut the mustard in the past year, suffering volume declines. Yet the sauces & condiments market in general is not in bad shape: value is up 4.3% volumes 1.1% [Kantar Worldpanel 52 w/e 7 July]. What’s going on? Has Britain simply fallen out of love with traditional table sauces? Which sauces, which brands and which flavours are doing well, and why?
Our special report canvasses expert opinion and harnesses exclusive data; probes the trend towards spicier sauces; looks at the increasingly adventurous tastes of consumers; studies the rising fortunes of Colman’s and Mary Berry brands; and weighs up the impact of price-marked packs.
Also in our special feature:
As the roast enjoys a renaissance, sales of apple, mint and cranberry sauce are booming, says Kantar. Read more
How a growing number of big brands are slinging new sauces at the barbecue market. Read more
From retro Dijon to Scotch bonnet sauce, posh soy to fruit balsamic, our pick of what’s hot in sauces. Read more