Full of, not free from: free-from category report 2019

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Source: Getty

Today’s free-from products are shouting as much about what they do contain as what they don’t

In this downloadable report:

  • Why 97% of consumers are buying into the free-from market
  • How consumers feel about free-from products, according to exclusive consumer data
  • The brands increasing their specialist production capacity
  • How mainstream health trends are influencing NPD
  • Our pick of the hottest innovations, from decadent puds to an alternative milk backed by Lord Sugar


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