Wholesale meat supplier and catering butcher Campbell Brothers has unveiled a new ‘Responsible Sourcing’ guide to elevate supply chain transparency.
Designed for customers, suppliers and key players within the meat industry, the guide looks to showcase the business’s core values, renewed dedication to ethical sourcing, and traceability within foodservice.
Developed by Campbell Brothers’ sustainability, sales, and health and food safety teams, it also explores what the wholesaler is doing in terms of quality management, its work with suppliers and local farmers, product certifications and the latest industry trends.
Cambell Brothers serves prime meats to establishments throughout England, Wales and Scotland, from two specialist butchery sites in Bonnyrigg and Woolwich. It is a subsidiary of Bidcorp Group, an international broad-line foodservice group, which also owns national food, drink and catering services wholesaler Bidfood.
“I’m delighted to present our new ‘Responsible Sourcing’ guide, reflecting not just our commitment to quality, but our responsibility to the entire foodservice supply chain, from farmers and producers to chefs and consumers,” said Campbell Brothers sales director Neil McCole.
“By being transparent about our sourcing standards and working closely with ethical and sustainable suppliers and industry partners such as Dunbia, the Agriculture & Horticulture Development Board (AHDB), Quality Meat Scotland (QMS) and the Red Tractor assurance scheme, we aim to set a benchmark for trust and integrity in our industry.
“Responsible sourcing is at the heart of everything we do, and we believe that when our customers know the amazing story behind their ingredients, everyone benefits – from farmer to consumer.”
The guide will be updated annually, along with Campbell Brothers’ sister brand Direct Seafoods, which, after two editions, will release its 2025/2026 issue later this year.
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