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Own label wins over consumers with health ranges
By Emma Weinbren2026-05-19T10:09:00
Own label has become a hive for innovation. Last year, it accounted for the majority of packaged food and drink product launches for the first time
Own label has become a hive of innovation efforts. Last year, it accounted for the majority of packaged food and drink product launches (53%) for the first time, according to Mintel’s Global New Product Database.
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