Soft drinks have a problem. With the health lobby claiming efforts to get us to switch to healthier versions of sugary pop have so far amounted to small steps at best, the sector is struggling to reinvent itself fast enough.

Pop has lost out to a wide range of rivals, with 1.6% value growth hardly anything to write home about and volumes remaining flat. Bottled water has cashed in partly by marketing itself as a healthier alternative to carbonates and sports drinks; squash is soaring thanks in part to innovative new formats; and now the next generation of functional, health-orientated and exotic drinks (including coconut, of course) is moving in.

Our bumper special report canvasses expert opinion and harnesses exclusive data; examines the progress of sugar-free alternatives; assesses the progress of ingredients such as stevia; studies the success of bottled water brands and consumer concerns around health; weighs up the progress of new entrants such as coconut water; and looks at the current state of the sports and energy drinks market.

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