CCE adds blueberry juice to revamped Ocean Spray range

Coca-Cola Enterprises has taken struggling cranberry juice Ocean Spray under its wing and given it a new premium look and a blueberry variant.Marketing spend will double to £7m this year and a new TV ad from April will highlight the...

 

Already have an account? Sign in here

You’ve used up your article allowance

Sign up to read more stories for free

Register now