Nisa has added 100 new products to its revamped Heritage own-label range, including the first under its new-look premium range Heritage Gourmet.
The symbol group revealed it was revamping the range in April this year and relaunched the first products in June.
This week it launched Heritage Gourmet sausages made from premium cuts of British pork.
They include pork (6x400g), Cumberland (6x400g) and pork and herb (6x400g), priced at two packs for £5.
It has also relaunched cheeses, fresh meat and milkshakes under its standard tier Heritage.
“The new Heritage range offers great taste and value from your local shop. We are proud of the new Gourmet range, which we believe stands the taste test against the best on the market,” said Nisa marketing director Ian Bishop.
In July, Nisa reported a 50% increase in sales following the relaunch of its Heritage pies & pastries.