Asda news and analysis
Asda is the third-largest supermarket in the UK, present in both large-format superstores and Express convenience stores. It is known for its value-led approach, including the 'Asda Price' and 'Rollback' campaigns. The Grocer covers Asda with news, analysis, insight and opinion, including pricing comparisons through the Grocer 33, strategic changes, and performance updates.
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NewsAsda deploys AI within legal team to speed up contract reviews
The supermarket has partnered with London-based legaltech company Definely, whose AI product is designed to ‘automate document review, identify inconsistencies, and ensure accuracy’
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NewsFull-scale reuse model coming ‘within a year’ in new Packaging Pact
The successor to the Plastics Pact, which launched in 2018, aims to revolutionise the way consumers interact with packaging
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NewsAsda hires new head of ambient to bolster leadership team
Asda has appointed a new head of ambient to replace outgoing boss Duncan Cross as part of the latest shake-up of its senior commercial team
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Grocer 33Asda and Tesco stay clear of their supermarket rivals on price
Asda came in just 51p cheaper than Tesco across all 33 items.
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NewsAsda and Morrisons slide down GSCOP table as supplier relations worsen
The falls in perceived adherence to the code of the two retailers, who have both been conducting major turnaround programmes, comes amid an overall rise in the number of suppliers reporting a code issue over the past 12 months
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NewsAsda head of ambient Duncan Cross leaves after 30 years
He is the latest of a number of experienced buyers to leave the supermarket following a major restructure of Asda’s commercial team
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Grocer 33Promotions carry Asda to cheapest basket this week
Asda offered eight multibuys and four price promotions on our basket
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Grocer 33‘Excellent’ Sainsbury’s is the best store in Sheffield
Our shopper praised Sainsbury’s ‘excellent condition’ and said it was ‘worth the trip’
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NewsAsda rolls out self-serve laundry partnership
Asda will install up to 700 self-service laundry machines across its network, under a new partnership with supplier ME Group
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NewsAsda leads the way on closing hourly gender pay gap
Figures filed with the government’s Gender Pay Gap Service show Asda has the smallest mean hourly gender pay gap for the third year in a row
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NewsAsda rolls out Deliverect tech to manage on-demand orders across Express stores
Through a partnership with Deliverect, the tech organises orders from multiple delivery channels ‘into a single operational flow’
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NewsAsda, Morrisons and Lidl make £1bn worth of sale and leaseback deals
The three supermarkets struck sale and leaseback deals totalling £943m in 2025, according to Colliers
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Comment & OpinionAsda duo demonstrate ‘Big Easter Energy’
Asda’s short and sweet ads deliver a punchy price message
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NewsMeridian teams up with Halen Môn for sea salt peanut butter duo
The collaboration brings together two Welsh brands
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Grocer 33Asda cheapest for Easter as cut-price veg hits new low
Asda has yet to enter the veg price wars but it has led the market with its discounts on Easter eggs
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NewsAsda restructures buying team as Darren Blackhurst kicks on with ‘bay by bay’ reset
It has seen two levels of buying role consolidated into one, as well as an increase in the number of trade planners
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NewsAsda ‘edging forward’ despite further sales fall, Allan Leighton insists
Leighton was upbeat, blaming the decline on the implementation of Asda’s ‘Project Future’ to decouple its systems from Walmart in August
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KVI TrackerLamb prices up to a third more expensive this Easter
Analysis by The Grocer has revealed that lamb joints are on average 8% more expensive than they were at the same point ahead of last Easter weekend
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News‘Victory’ for more female Asda workers in £1.2bn equal pay claim
The legal saga now moves to its third and final stage, where Asda must justify why its roles predominantly held by women pay less than those predominantly held by men
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NewsEx-Asda commercial boss joins Direct Produce Supplies as CEO
Former Asda commercial chief Kris Comerford has landed the CEO role at major fresh produce supplier Direct Produce Supplies