Asda news and analysis
Asda is the third-largest supermarket in the UK, present in both large-format superstores and Express convenience stores. It is known for its value-led approach, including the 'Asda Price' and 'Rollback' campaigns. The Grocer covers Asda with news, analysis, insight and opinion, including pricing comparisons through the Grocer 33, strategic changes, and performance updates.
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NewsMorrisons poaches Asda manufacturing director in commercial shake-up
Joe Blaize is the latest appointment to Morrisons’ new-look trading team following a major shake-up under group trading director Andrew Staniland
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NewsAsda underpaid 53,000 workers sickness and holiday pay after Project Future error
Thousands of hourly Asda staff were incorrectly paid between February 2024 and May 2025, as a result of issues following its Project Future IT upgrade
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NewsAsda Income Tracker: six in 10 households feel worse off
Spending power for the lowest 20% of earners was down by 5% year on year in December, according to the latest monthly figures
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NewsUK’s leading supermarkets ‘way behind’ European rivals on sustainability goals
The Superlist Environment Europe report, by sustainability think tank Questionmark, ranks the actions of 27 major supermarkets to compare progress on environmental and sustainable diet goals
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NewsAsda brings back fruit and veg pledge to help King’s food project
Asda’s pledge will see over 420 tonnes of fresh fruit & vegetables donated to the UK’s leading food redistribution charity over the next 12 weeks
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NewsAsda outsources store security as retail crime surges
It will see 2,000 Asda security guards transfer to an external firm, who will provide security across Asda’s 1,700 stores
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NewsAsda puts 1,200 more jobs at risk in clothing fulfilment restructure
It is the second wave of potential job cuts from Asda’s distribution network in less than a week as private equity owner TDR looks to cut further costs to fund Allan Leighton’s turnaround plan
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NewsAsda hits 500th Express store as convenience arm drives growth
The milestone follows last year’s rollout of 17 new stores, which marked Asda’s return to opening standalone Express sites
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NewsAsda depot restructure could affect over 150 management roles
Under the proposals, which affect transport managers in all 21 of its depots, Asda plans to consolidate independent management teams into eight ‘regional control hubs’
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NewsAsda warned of ‘red flags’ after Christmas sales slump sparks bond sell-off
Asda’s bond price reached a new low following disastrous Christmas results, where it was the only major supermarket to lose sales
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NewsLIVE 2026: the five sessions anyone in grocery just can’t miss
The 2026 progamme boasts dozens of sessions led by industry leaders who will dive into the tech strategies and trends shaping the future of digital within the industry
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Comment & OpinionThe GLP-1 gamble: why supermarkets are selling less for more
In 2026, it’s not low-fat, plant-based, alcohol-free or calorie-counted eating that retailers are betting on – it’s weight-loss drugs
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NewsTDR-backed Jollyes enjoys ‘strong’ Christmas sales as store expansion continues
TDR-owned Jollyes kicked off 2026 by announcing the locations of its next four newest stores
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Comment & OpinionAsda has come out swinging on price, but is anyone listening?
The winners this Christmas have realised that price isn’t everything
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Grocer 33Asda wins cheapest supermarket for a healthy shop to kick off new year
Asda kicked off 2026 with another cheapest basket in the Grocer 33 price comparison survey
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NewsAsda vows to undercut Tesco, Morrisons and Sainsbury’s loyalty prices by up to 50%
A year on from relaunching Asda Price, Allan Leighton is laying down the gauntlet in a renewed price offensive
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NewsMore to come says Ken Murphy as Tesco zeroes in on 30% share target
With its market share up 31bps to 29.4%, Tesco has now had 32 consecutive four-week periods of year-on-year gains
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NewsAsda jumps on GLP-1 bandwagon with high-protein ‘power pots’
Morrisons, M&S and Co-op have recently added ready meals for weight-loss drug users
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NewsChristmas volumes under pressure despite highest ever supermarket sales
Supermarket sales in December hit a record £13.8bn but volumes declined as growth came in below grocery inflation, with hard-pressed shoppers leaning heavily on promotions in the run-up to Christmas
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NewsAsda appoints new IT boss after Project Future fallout
Asda has appointed a former Microsoft executive as its new group chief information officer, following the fallout from its bungled Project Future IT separation from Walmart