Asda news and analysis
Asda is the third-largest supermarket in the UK, present in both large-format superstores and Express convenience stores. It is known for its value-led approach, including the 'Asda Price' and 'Rollback' campaigns. The Grocer covers Asda with news, analysis, insight and opinion, including pricing comparisons through the Grocer 33, strategic changes, and performance updates.
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Analysis & FeaturesJob cuts, cyberattacks and loyalty fraud: The top supermarket stories of 2025
From devastating cyberattacks at M&S, Co-op and Morrisons to waves of job cuts driven by soaring employment costs, 2025 proved a turbulent year for Britain’s supermarkets. The Grocer rounds up the top stories that captured attention across the sector
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NewsAsda removes over 4,000 SKUs in simplification drive
Asda is well advanced on its ambitions to remove 5,000 SKUs from its shelves as part of an effort to simplify its shelves and supply chain
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NewsSupermarkets launch new £2m Birmingham surplus hub in King Charles’ war on food poverty
The Sir Peter Rigby Coronation Food Hub, in Gravelly Park, Birmingham, opened this week and is aiming to redistribute more than seven million meals across the West Midlands annually
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NewsCoca-Cola in talks with TDR Capital to salvage sale of Costa Coffee
It is understood Coca-Cola will decide whether to continue with the sale process or suspend it completely
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Grocer 33Asda wins cheapest supermarket in both premium and budget Christmas baskets
This week’s Grocer 33 basket was designed for shoppers looking to host Christmas without breaking the bank
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NewsAsda hit by second credit downgrade as turnaround plan drags on
Asda parent Bellis Finco will now face higher borrowing costs thanks to the downgrade
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Analysis & FeaturesHas Asda’s turnaround run out of steam before it’s left the station?
Asda’s Q3 results made grim reading, and critics have decried ‘appalling’ store standards. Could the plan be too price fixated?
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Grocer 33Asda is cheapest supermarket in our premium Christmas 33 price comparison survey
Guest retailer M&S was cheaper than Waitrose
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Grocer 33Waitrose staff ‘dedicated to helping’ in Edinburgh’s best supermarket
Waitrose in the Stockbridge neighbourhood impressed with an ‘exceptional variety of products’ and ‘friendly’ staff
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NewsAllan Leighton defiant Asda turnaround is ‘working’ despite slowdown
Asda’s stuttering Q2 results perforance was almost entirely the result of the ‘self-inflicted’ and ’severe’ disruption from its Project Future IT transition
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Grocer 33GSM Matt Leese of Asda Aintree on managing Liverpool’s best supermarket
’Customers in Liverpool are very loyal, but they don’t mind giving you the absolute honest truth about how your store is on that given day’
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Grocer 33Asda edges out its rivals to continue winning streak as cheapest supermarket
Asda cleaned up on exclusively cheapest SKUs. It had 11, while Sainsbury’s managed four, Tesco one, and Morrisons and Waitrose none
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Grocer 33Asda’s Aintree superstore is best supermarket in our Liverpool mystery shop
The giant Asda store achieved a perfect score for customer service
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NewsAsda boosts Express stores with supermarket prices and exclusive deals
It comes as Asda kickstarted the next rollout of its Express convenience stores in October, with up to 20 new locations planned by the end of the year
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NewsAsda hit by Fitch ratings downgrade as turnaround stutters
Ratings agency Fitch pushed the long-term default rating on Asda parent company Bellis Finco’s borrowings further into junk territory, downgrading it from ‘B+’ to ‘B’
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Comment & OpinionBehind the scenes: how Asda’s Christmas ad bought the Grinch to life
Cressida Holmes-Smith of Asda’s ad agency Lucky Generals on how it dealt with the pressure to come up with the campaign
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NewsUnequal pay ‘damaging’ health and wellbeing of women supermarket workers, report claims
Leigh Day surveyed more than 4,500 female supermarket workers involved in its ongoing group claims against Asda, Sainsbury’s Morrisons, Tesco, The Co-op and Next, about the impact pay inequality is having on their health and wellbeing.
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Grocer 33Asda Gloucester named best supermarket around the Cotswolds
In Asda’s first win since July, the produce section was “well stocked, clean and tidy”, the entrance “bright” with festive offers, and the store “fairly easy to navigate”
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Grocer 33Asda’s Jason Donoher on running a ‘battleship’ store with a local Gloucester feel
‘We’ve got a big clothing and non-food range, a huge food offer and one of the largest e-commerce operations in the region’
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Grocer 33Asda wins cheapest supermarket – but is just 3p cheaper than Morrisons
Asda was the only retailer where our basket cost more than last week or last month