JW Filshill is to use a new reporting system for its field team in a bid to boost sales and profitability for the retailers it supplies.
The system, which it will introduce in the new year, will supply the Glasgow-based wholesaler with product sales data across 183 KeyStore convenience store customers in Scotland and the north of England, with a view to helping them with ranging decisions.
Craig Brown, the £145m turnover wholesaler’s sales director, said sales data would be sent from central office to the nine-strong sales team, who would be equipped with the latest Samsung Galaxy tablets.
The new software package would be able to “benchmark” each retail customer’s sales against others for different products and categories.
“If there’s a core range of 30 products in a category and that retailer is carrying 20 of those products, we could show the incremental sales benefit of carrying the additional 10 products,” Brown said.
“It’s part of a strategy to support our retail customers in terms of developing their business.”