All articles by Charles Wright – Page 27
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NewsFarming under the spotlight in Waitrose 2022 Christmas ad
Waitrose has released its Christmas advert for 2022 focusing on the farming industry’s year-round preperation for the festive period
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ProfilesMy food & drink job: Jack Simpkin, operations manager, The Cookaway
Jack wants to use his language skills and passion to take his brand global
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NewsJohn Lewis pulls heartstrings in Christmas ad 2022
John Lewis go back to basics with a simple storyline to promote care charities
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ProfilesMy food & drink job: George Tatlow, head of NPD, Wrights Food Group
George’s passion for food started on family holidays with his dad in the kitchen
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NewsTesco Christmas advert 2022 takes jab at UK political instability
Tesco goes political with punny ’Christmas Party’ 2022 advert
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NewsKevin the Carrot returns for Aldi Christmas 2022 ad
Aldi has brought back Kevin the Carrot for a 50-second teaser of its World Cup and Home Alone-themed Christmas advert
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ProfilesMy food & drink job: Marie Schofield, product and marketing manager, Kingsland Drinks Group
Marie is a product expert in ‘bottled at source’ wine, helping it through its journey to bar shelves
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Analysis & FeaturesHow Game of Thrones, Campari and TikTok created a pop culture moment
Searches for negroni sbagliato cocktails have skyrocketed in the wake of a viral TikTok meme
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ProfilesMy food & drink job: Ursula Runacres, senior marketing manager, Hip Chocolate and Love Cocoa
Ursula oversees the marketing output for two chocolate brands, from social media and trade shows to influencers and digital
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ProfilesMy food & drink job: Georgina Miall, brand and content manager, Capsicana
‘As a die-hard foodie I should have realised sooner that a career with food was the perfect fit’
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Range PreviewCorn dogs and billionaire mince pies: Morrisons Christmas range 2022 preview
Morrisons has opted for a traditional selection this year, with a few twists on classics such as billionaire’s mince pies, inspired by millionaire’s shortbread
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ProfilesMy food & drink job: Matt Mahatme and Jordan Palmer, co-founders, Lixir Drinks
Co-founders Matt and Jordan are on a mission to become the world’s biggest mixer brand
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ProfilesMy food & drink job: Martha Browne, product developer, The Bart Ingredients Company
Martha’s passion for the food industry has launched her into her position despite setbacks
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NewsTesco on TikTok: shoppers invited to be new voice of the checkout
Tesco has announced a competition to find the new voice on its self service checkouts – via TikTok