Charlie Bigham’s has launched its first Indian ready meals.
Chicken tikka masala and chicken korma - both with pilau rice - are launching this month alongside four other new dishes for two people (rsp: £7): Thai red chicken curry; chilli con carne; Spanish chicken & roasted potatoes; and chicken breasts in white wine sauce. They will be available from Waitrose and Ocado from the end of this month, followed by Booths in June.
Founder Charlie Bigham said it had taken 20 years to create “the perfect Indian dishes”.
In February, the brand launched its first national ad campaign, comprising PoS, outdoor and Tube activity in 190 locations.
No comments yet