Chewits is expanding into the aircare market.

Brand owner Cloetta has licensed Chewits to RTC Direct, which is developing a range of candles, air fresheners and air diffusers to ‘capture the distinct scent of Chewits’ signature flavours such as strawberry and Xtreme sour apple’. They will launch in the UK this autumn.

Northern Irish business RTC Direct has more than 200 scented products across own-label and licensed ranges.

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