own label 2015, chilled individual desserts, Aldi gooseberry

Chilled Individual Desserts

Aldi Desira Gooseberry Fool

Though this product lacked initial impact compared with more indulgent options, consumers were attracted by its ‘100% British Milk’ flash. They said it looked and tasted fresh with “lovely bits of fruit”, while the expert judges called it “light, refreshing and not too sweet”. At 39p for 114g it also scored highly on value.

Silver winner:

Tesco Finest Sea Salted Caramel and Caramelised Pecan Desserts