Walkers Nonsuch, best known for producing speciality slab toffee, is adding chocolate products to its repertoire with the launch of Milk Chocolates with Toffee Centres.
The newcomers, which boast a double coating of milk chocolate, come in a traditional 250g gift box and retail at £2.49. They are available in a counter top display case aimed at driving impulse sales.
Marketing manager Emma Walker said the 100 year-old Stoke-on-Trent-based family company was undaunted by competition in the chocolate sector. "Walkers has a strong product identity and a history of success in toffee and sugar confectionery," she said.

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