All Co-branding articles – Page 19
-
InterviewsFirst Milk's got talent
Since taking over as First Milk CEO, Kate Allum has turned it into an integrated, international concern. And despite high-profile export deals, she’s content for the company to grow steadily.
-
NewsCostco in credit card first with Amex deal
Costco has teamed up with American Express to launch a co-branded credit card – Costco TrueEarnings American Express Credit Card.
-
NewsCollier’s turns Celtic with Mature Cheddar launch
Fayrefield Foods has extended its overarching Collier's brand beyond Collier's Powerful Welsh Cheddar for the first time by quietly launching a new variant, Collier's Mature Celtic Cheddar. Until now, the dairy giant only sold Collier's...
-
News
Lyons fresh seafood kits boost its brand presence
Lyons Seafood, the country’s largest supplier of prawns to the multiples, is to reinvent itself as a major branded player with the launch of a new range of seafood meal kits.
The company is launching the Lyons Seafood Co., a new brand it… -
NewsMarco’s range dropped as Bernard Matthews changes tack
Bernard Matthews Farms has ditched its Marco Pierre White-branded line of turkey steaks and joints just six months after launch, after the chef’s range failed to generate enough sales. At the same time, the company is getting rid of its…
-
NewsJamie Oliver makes seafood debut with Young’s tie-up
Jamie Oliver has expanded his commercial empire into the frozen fish category with the launch of a 12-strong portfolio co-branded with Young’s.
-
NewsUK sweetener market set for stevia invasion
Soft drinks and sweetener producers are expected to launch a raft of products if herbal extract stevia is given the green light by EU chiefs later this year. The sweetener, already used by drinks giants including Coca-Cola and PepsiCo in...
-
NewsThe Grocer Power 100
Who are the most powerful figures in the grocery industry today? The Grocer team undertook exhaustive research to determine the key players, from the bosses of the biggest retailers and manufacturers to opinion formers, commodity traders, bankers, celebrity chefs and NGOs. After weeks of painstaking deliberations, we present the rankings, ...
-
Analysis & Features
Meat & Fish Supplement 2011: Marco on board for a turkey offensive
Most shoppers still see turkey as principally a Christmas treat. How has the industry progressed in selling it as a versatile all-year-round proposition? Rob Gray reports
-
NewsProcessing change behind Fenmarc fall
Fenmarc has experienced a 9% drop in sales as a result of its sister company Puffin Produce starting to process its own sales. Pre-tax profits at Fenmarc which supplies own-label veg to the multiples and owns the Very Very Veg Co brand ...
-
NewsLake District Cheese gets new formats
First Milk is extending The Lake District Cheese Co brand of Cheddar into convenience formats with the launch of grated cheese and portion-size packs. Lake District Grated (£1.99 for a 200g pack) and Lake District Bites (£1.49 for six 20g...
-
News
Matthews unveils Marco Pierre White turkey line
Bernard Matthews Farms is gearing up for a new push to convince Brits that turkey is not just for Christmas with the launch of a range of fresh turkey products co-branded with chef Marco Pierre White.The six-strong Marco's range...
-
NewsFrom My Farm to the digital highway
The winner of our £30k Digital Marketing competition is finally poised to launch its first digital marketing campaign – with a little help from Untitled and On&Off Communications. Liz Hamson joins the team on their journey
-
NewsDoes Stokes collapse signal the end of the greengrocer?
The demise of the biggest chain has cast gloom over the sector, but smart players with a more modern approach may still flourish, says Julia Glotz
-
NewsDebbie & Andrew’s in TV ad debut next year
Debbie & Andrew's has unveiled plans to advertise on TV for the first time in a bid to boost its share of the sausage category. Shoppers who bought Debbie & Andrew's sausages showed "fantastic loyalty" to the brand, according to...
-
News
Loss-hit North Highland rebrands in Sainsbury’s
The company behind the premium Mey Selections brand has ditched the name in Sainsbury's after posting losses of nearly £200,000 last year.North Highland Products, which supplies beef and lamb for co-branded ready meals and products sold...
-
News
First Milk plans to seize no3 Cheddar brand slot
First Milk is revamping its Lake District brand in a bid to turn it into the country's number three Cheddar brand within the next five years.New packaging for The Lake District Cheese Co. is being rolled out across the multiples from...
-
News
Noble secures finance for more acquisitions
Noble Foods, the nation's biggest egg supplier, is gearing up for new acquisitions to increase its market share outside eggs. The news comes as financial results filed last week at Companies House for the year to 30 September 2009...
-
News
OC&C Top 150 Suppliers: Trading blows
It’s been a bruising year for food and drink suppliers but the winners were those that attacked their cost base and packed a punch with ads and npd, reports Ivan Castano
-
News
Focus On Lunchbox: Hand-held pastry products
Not so long ago, the pastries market was looking limp and tired, with little to offer shoppers besides the same old traditional sausage rolls or pork pies.