All Co-branding articles – Page 21
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The Challenge
Dorset Cereals' move into the mainstream cereal aisle, including low-fat products and cereal bars, means it is up against larger players such as Kellogg's, Weetabix and Nestlé for the first time. Kellogg's continues to be the biggest...
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Golden oldies pair up to create new porridge
Two of the UK's oldest food producers are joining forces to introduce more innovation into the thriving porridge category. Mornflake, which has been milling oats since 1675, and Lyle's Golden Syrup, which dates back to 1883, have blended...
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Innovation in own-label market
The World of Private Label exhibition, organised by the Private Label Manufacturers Association, is the largest annual event for this industry, and is playing host to 3,100 exhibitors from 70 countries this year.
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Pick a flavour any flavour
When Procter & Gamble launched a variant of Pringles for Morrisons late last year it was apparently attempting to tap into the tastes of the northern retailer's consumers. Packs depicted a rural scene of a farmer tilling the land against a...
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In Brief: Lambrini party tights; Wine training pack; Fairtrade promotion; Sparkling gift set
Lambrini party tights Party drink Lambrini is linking up with tights manufacturer Pretty Polly in a £1m on-pack promotion. The brand will offer £600,000 of co-branded party fishnet tights, redeemed by a text-to-win...
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Tayloring MBL to fit
Can Budgens really juggle an ambitious divestment and expansion plan at the same time? Rachel Barnes talks to Musgrave Budgens Londis MD Mike TaylorIt’s been two years since Budgens announced it was to sell off its corporate-owned...
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Venturing into new territories
Corporate ventures can deliver the goods but are high risk and should not be undertaken lightly, says Glynn DavisLast year Wal-Mart announced that it was to enter private equity for the first time with a $25m fund to invest in...
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Fascia takes a strong Stans
Stans Superstore now carries Nisa-Today’s co-branded fascia. Siân Harrington reportsStans Superstore in the village of St Martins, near Oswestry in Shropshire, is used to coming to the rescue of customers needing a specific product or...
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Manor Bakeries has the cure for mince pie fatigue
Manor Bakeries is hoping to appeal to festive revellers who have mince pie fatigue in its Christmas cake innovations.Mr Kipling Cranberry and Orange Whole Cake (rsp: £2.99) and individual Mr Kipling White Chocolate & Cranberry Muffins (rsp:...
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Loyalty enters a new era
Major initiatives unveiled at Nisa’s conferenceNisa is to drive more loyalty and discipline among its retail members with the launch of what it calls New Era trading terms in January – just one of a number of major initiatives unveiled at the...
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Dual branding for Nisa
Nisa-Today’s is redesigning the relationship it has with some of its key retailers through the roll-out of a new initiative that combines its branding with those of its members.The co-branding concept has already made its debut as part of the...
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A new vision takes shape
State-of-the art distribution will underpin a sharper focus on retail at Nisa-Today’s, says Julian HuntDrive to the edges of the Foxhills Industrial Park on the outskirts of Scunthorpe and you cannot miss the giant new building that...
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Co-branding to keep old names alive
In a surprise move, Sainsbury has vowed to keep three of Britain’s most famous independent names – Jacksons, Bells and JB Beaumont. Simon Mowbray explains whyShortly after Sainsbury acquired the 114-store Jacksons Stores empire on...
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Sainsbury bolsters its c-store supply chain
Sainsbury is strengthening its convenience supply chain and overhauling its in-store offer to help meet its sales growth plans for the next three years.The company has created two key positions: head of supply chain and head of IT for...
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The Swiss clock up 10 years of Quorn
Marlow Foods and Migros are dining out on Quorn products in Switzerland. Fiona McLelland explores the successful partnershipEvery quarter, Brägger and Saunders meet up to keep the range up to date, iron out any problems and discuss...
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Challenge of NPD synergies
Mention the word synergies after a blockbuster merger or acquisition and cynics will respond: ‘How many job cuts?’ However, if the tie-up is going to deliver, P&G will have to do more than cut overheads and boost distribution in China,...
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The new media moguls
As Asda tests instore digital advertising, Sian Harrington asks if supermarkets can work as media ownersOn Monday Asda becomes the latest multiple to pilot instore digital advertising – cementing the trend for food retailers to become...
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Bacardi brings Coke to a party
Bacardi and Coca-Cola are launching a co-branded party pack that is designed to compete on price with premium wine and beer. The pack contains a 200ml bottle of Bacardi – enough for about four double measures – and four 200ml contour Coke...
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Curtain rises again on the Switch to Maestro
After a false start, retailers should be getting ready now for a major debit card migration. Liz Hamson reportsRetailers have 18 months to upgrade their systems to handle the Maestro debit card, which will replace the Switch card in...
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World News - 14th December 2002
German plan. Belgian retailer Delhaize has confirmed plans to move into the German market. The entry vehicles will be a supermarket in Aachen, possibly under the Super Delhaize fascia, in March followed by an inner city c-store in September. ...