All articles by Coca-Cola Europacific Partners
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Promotional FeaturesThe beautiful game: how to win at sports partnerships 2.0
With the FIFA World Cup, Commonwealth Games and Wimbledon all landing this summer, the opportunity to capitalise on major sporting moments is huge. Discover how the smartest brands are building 360-degree partnerships – and what retailers can do to make the most of them in-store.
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WebinarsDelivering DRS in 2027: Navigating the risks and rewards for c-stores
Retailers have just 18 months to prepare for the UK’s Deposit Return Scheme – and the clock is ticking. Join industry experts to learn from Ireland’s DRS rollout as they tackle the practical challenges facing c-stores, from choosing the right reverse vending machine to turning DRS into a customer loyalty opportunity.
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WebinarsFuture of soft drinks: Unlocking the next decade of growth
With volumes under pressure, how do retailers and suppliers turn soft drinks innovation into lasting growth? Our panel of experts from Tesco, Coca‑Cola Europacific Partners GB, Kantar and the British Soft Drinks Association reveal all.
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WebinarsWATCH: Delivering DRS in 2027: How to get ahead and stay ahead
The launch of a Deposit Return Scheme in October 2027 represents a seismic shift in how we manage drinks packaging across the UK. In the first webinar in our series, industry experts spell out exactly how suppliers and retailers should be gearing up for DRS so they don’t get left behind.
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Promotional VideosHow premiumisation is fueling the alcohol-ready-to-drink category
The alcohol ready-to-drink category is experiencing phenomenal growth, now worth £630m in the UK. In this video, we speak to industry experts to dig into the trends and consumer behaviours that are driving this category
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Promotional VideosCoca-Cola at 125: What you don’t know about its journey to GB
Discover the secrets behind 125 years of success in Britain and how Coca-Cola is celebrating its journey from a US soda fountain to a world-leading brand.
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Promotional VideosSoft drinks: why innovation is in the driving seat
What’s the story of soft drinks in 2024? Discover what’s been fuelling their continued growth and how major brand players are using their knowhow to tap into key opportunities.
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Promotional VideosWhat lies ahead for the Coca-Cola brand in 2024?
In this video, experts from The Coca-Cola Company take us behind the scenes of the soft drinks brand to explain why it leads GB’s soft drinks category and how it plans to stay ahead of the field in 2024.
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Promotional VideosHow the alcoholic ready-to-drink category is growing
What’s the story of alcoholic ready-to-drink beverages in 2023? Find out how the category has evolved and why major brand players are tapping into this $39bn global business as it moves into 2024.
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Promotional VideosWhat’s in store for ready-to-drink coffee in 2024?
Find out how Coca-Cola Europacific Partners (CCEP) and Costa Coffee are revolutionising the ready-to-drink coffee category, bringing innovation to new heights.
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VideosSoft drinks in 2022: reasons to be confident in a cost of living crisis
CCEP GB’s Oliver Crick talks us through the 2022 FMCG landscape for soft drinks
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Promotional FeaturesHow Coca-Cola stays relevant and continues to grow
The soft drinks category continues to boom and Coca-Cola won’t be left behind. Find out how the brand is tackling challenges such as HFSS legislation and sustainability to secure its growth in line with the category.
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Promotional FeaturesHow retailers can benefit from the success of the energy drinks sector
The energy drinks category continues to boom presenting myriad opportunities for retailers to grow their sales. In this video, two driving forces playing a part in its success explain how.
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Promotional FeaturesHow the market for RTD coffee is changing
Ready-to-drink coffee is up 37%1 in value since last year and showing signs of huge growth potential. Experts from Costa Coffee and it’s RTD distributor Coca-Cola Europacific Partners discuss the key challenges and opportunities of this burgeoning segment.
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VideosStory of 2021: How health and sustainability is shaping soft drinks
The new normal has seen single cans make a comeback, contributing to big gains for the soft drinks industry. Carbonates are up 5.6% in value on volumes up 3.6%. Sports & energy drinks have grown 15.2% in value, while volumes are up 8.5%.
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Promotional VideosHow suppliers and retailers can evolve the energy drinks category
Energy drinks have performed especially well over the last few years, with sales in excess of £1.3bn in retail, adding £89m in value over the last year.
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Promotional VideosHow Coca-Cola European Partners adapted to the pandemic
Amid the outbreak of the Covid-19 pandemic, the Coca-Cola brand was taken off-air and its advertising budget redirected to relief efforts. Since then Coca-Cola European Partners (CCEP) has supported the shift to retail spending as well as hospitality’s efforts to re-open.
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Promotional VideosWhy the market for RTD coffee is growing
Ready-to-drink coffee accounted for almost 10% of soft drinks sales growth in the last year, outperforming many rivals. Experts from Costa Coffee and its RTD distributor Coca-Cola European Partners discuss the segment’s burgeoning prospects.
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VideosWatch: how lockdown is shaping the soft drinks category
Lockdown has got soft drink sales fizzing nicely, as Brits filled their trolleys with fizzy drinks to use as mixers at home while pubs and restaurants were off-limits
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Promotional VideosThe story of soft drinks in 2019
To find out what’s been happening during this bumper year for fizzy pop, and to hear some predictions for 2020, we spoke to CCEP commercial activation director Mark Cumming