Coca-Cola Hellenic Bottling Company has announced it is acquiring Russian fruit juice producer, Multon.
Multon, which has production facilities in Moscow and St Petersburg, produces and distributes juice products under the brands Rich, Nico and Dobry.
Doros Constantinou, managing director of Coca-Cola HBC, said : “This is significant acquisition for CCHBC, diversifying our product offering in the fast growing Russian market. We have enjoyed a great deal of success in Russia since we acquired TCCC’s entire territory in 2001, and we continue to be very optimistic for our prospects there.”
Multon is the second largest producer of juices in the Russian market. In 2004 Multon had revenue of $336m and juice volume of about 500m litres, which gave it a market share of about 25%.
Multon, which has production facilities in Moscow and St Petersburg, produces and distributes juice products under the brands Rich, Nico and Dobry.
Doros Constantinou, managing director of Coca-Cola HBC, said : “This is significant acquisition for CCHBC, diversifying our product offering in the fast growing Russian market. We have enjoyed a great deal of success in Russia since we acquired TCCC’s entire territory in 2001, and we continue to be very optimistic for our prospects there.”
Multon is the second largest producer of juices in the Russian market. In 2004 Multon had revenue of $336m and juice volume of about 500m litres, which gave it a market share of about 25%.
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