Coca-Cola GB has realigned its marketing department to mirror the group’s focus on its three main business areas of health and wellness, performance and carbonated soft drinks.
Justin Billingsley, who was previously brand director for Coca-Cola and Diet Coke, will now lead the department’s carbonated soft drinks division, with responsibility for all carbonated soft drinks.
Brand director for youth brands, Bobby Brittain, will head the department’s performance and adult 30-plus division, which includes Powerade, Schweppes and Oasis. Both Billingsley and Brittain will report to marketing chief Catherine Sleight.
Marketing manager Sarah Marsh, who oversaw the UK launch of juice brand Minute Maid earlier this year, leads the health and wellness division, with a particular focus on juice brands.
She will report to Patricia McNamara who continues to take responsibility for wellness, breakthrough and NPD.