Comment & opinion – Page 294
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Comment & OpinionLucozade discovers the perils of reformulation
Rather than marvelling at how the drink could contain less sugar and still taste so good, shoppers have taken to Twitter to express their distaste
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Comment & OpinionThere's a huge opportunity for organic exports
Export. It’s a proven way to balance a country’s finances and since the Brexit vote there’s been a lot of talk about it
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Comment & OpinionWhy it's time to change the recipe of Classic Coke
Reformulating Coca-Cola sounds like heresy, but it can be done, while still meeting the brand’s flavour guidelines
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Comment & OpinionAmazon's algorithms are in control of UK grocery's margins
It’s not the discounters that are the biggest threat to traditional grocers. It’s Amazon
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Comment & OpinionFarm brand pros and cons: they may annoy origin purists, but they do deliver
An actual old lady called Aunt Bessie didn’t make that packet of frozen Yorkshire puddings. Don’t be so naïve – it’s just marketing.
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Comment & OpinionCalibrate your inner GPS and take control of your work needs
Humans have in-built needs quietly directing our thoughts, beliefs, behaviours and actions, like an internal GPS, says executive coach Jennifer Baker
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Comment & OpinionHow chatbots can give brands character
The news brands are already scaling back on their chatbots will be news to fmcg firms still at the ‘chat wot?’ stage
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Comment & OpinionAldi's hamper shows an animated approach to Easter
Like Christmas, Easter prompts a clutch of ads from the retailers
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Comment & OpinionPat's Easter/Ostara treats fail to impress customers
It’s a bit difficult to feel all that cheery about the news these days, isn’t it?
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Comment & OpinionJeremy Corbyn's jam: it's not popular
While making a cake, Corbyn polled the kids on their favourite jams
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Comment & OpinionSurprise, unpleasant surprise at Waitrose
Sir, In the past Waitrose cardholders could get a free hot drink in store whether they shopped or not
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Comment & OpinionSustainability campaigns need buy-in from the ground up
Palm oil is in the firing line once again, but how much difference do sustainability campaigns really make?
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Analysis & FeaturesWe need to wake up to the coffee cup recycling conundrum
New research shows that only one in every 400 coffee cups are recycled, so why is the government allowing this ’latte litter let-off’?
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Comment & OpinionFour ways M&S wins on food
In an era when growth is hard to come by, M&S Food – a quality player – has been increasing market share
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Comment & OpinionDairy needs a strategy to boost appeal to younger consumers
Previous campaigns prove dairy can engage consumers and get its message heard. Time to use those skills once more
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Analysis & FeaturesPepsi's ad calamity shows the dangers of 'brand building'
Food & drink brands want to do more than just sell products - but brand building can go very wrong
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Comment & OpinionSusanna Reid gets sanctimonious on Save Money: Good Food
We all waste food, about £700 worth per household per year, in fact
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Comment & OpinionGive stores the Freddie Mercury factor
It’s time to adopt a more rock ’n roll approach to retail
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Comment & OpinionPrepare for impact of lower disposable incomes
Sir, What can consumer products businesses do to lessen the impact of rising inflation?
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Comment & OpinionPat hikes the price of Scotch as customers seem confused
Silly old Pat went to school back when distances were measured in quarts