Comment & opinion – Page 371
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Comment & OpinionMilk price dilemma for supermarkets as consumer concern soars
A year can be a long time in grocery. “Milk price cuts are good news according to shoppers,” we reported last March…
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Comment & OpinionWhat you need to know about the BFFF conference
Gerald Ratner seemed a curious speaker choice at first, until you understand the importance of branding to the frozen industry
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Comment & OpinionCoca-Cola's rebrand: The experts have their say
With the move to bring together the design of four Coke varieties, has one of the world’s most famous brands taken a misstep?
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Comment & OpinionWho loves the sun? Ice cream success needn't be down to weather
Scandinavia shows ice cream growth is possible outside of sunny periods with product innovation
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Comment & OpinionWalkers' ad mistake shows creative boundaries can be difficult
The latest Lineker-heavy crisp ad had to be pulled due to complaints
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Comment & OpinionReputation doesn't match sales in Superbrands survey
Cadbury and Heinz fall in the widely-read survey, but their sales figures tell a different story
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Comment & OpinionHow to manage your reputation: building 'Brand Me'
This month, I’d like to reflect on some work recently completed with the millennial generation…
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Comment & OpinionMary Portas proves her point with Secret Shopper
Mary Portas was back with a bang on the eponymous Secret Shopper this week…
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Comment & OpinionFood policy: goodwill won't drive system change
Ten, 20, 30 years ago, few food industry magnates admitted a role in non-communicable disease…
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Comment & OpinionThe food hygiene postcode lottery needs fixing
Once again, Which? research has uncovered a huge variation in hygiene standards nationally…
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Comment & OpinionFood safety offence fines set to soar
On 18 February, consultation closed on the Sentencing Council’s ‘Health and safety offences and food safety guidelines’….
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Comment & OpinionTongue-tied by foreign trademarks?
Foreign languages are popular marketing tools to imply authenticity and evoke associations with exotic places…
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Comment & OpinionMarmite man gives thanks for his life
Marmite: we’re constantly told we either love or hate the sticky, yeasty stuff…
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Comment & Opinion'Cakeage' charges hit Londoners
It’s nice to bring a birthday cake to a restaurant. Usually…
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Comment & OpinionTitania pledges future to PR despite hints about floristry
As much as a woman of her, erm, presence, can do anything casually…
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Comment & OpinionFrom Potty to Potts: Tesco lifer David Potts is just the job
Potts was a talent Tesco could ill afford to lose. Particularly in the UK…
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Comment & OpinionSupermarkets kept a low profile at this year's NFU conference
In light of the supermarket sector’s recent travails – and high-profile personnel changes at senior level – it’s perhaps no surprise
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Comment & OpinionNo quick fix for campylobacter problems
The head of TIFSIP speaks out on the tough challenges facing the industry
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Comment & OpinionMorrisons hoping a different approach will work this time
Retail management is no different from football management - after a tough time, the team wants a different personality
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Comment & OpinionThe international language of trademarks can leave marketing tongue-tied
A seemingly inconsequential foreign name for a product can cause a lot of legal headaches