Active, tech-savvy over-65s are crying out for positive retail experiences

elderly older woman on ipad

Source: Getty

Retailers need to create experiences to surprise and delight older shoppers, says Nicky Guest, head of in-store excellence at TCC Global

Already have an account? Sign in here

Want access to this article?

Register for LIMITED access

REGISTER FOR FREE

Get PREMIUM access for £1 a week

SUBSCRIBE NOW