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Better chicken is only possible with better infrastructure
By Naomi Kissman2026-03-02T12:30:00
The challenges of producing to higher welfare standards were thrown into sharp focus last week as eight businesses announced they are withdrawing from the Better Chicken Commitment (BCC), says Naomi Kissman, social impact director for IGD
Last summer IGD’s report, ‘Driving growth through a thriving food system’, outlined how strategic action in poultry could unlock £4bn of investment, boost annual domestic production value by £1.1bn by 2030, create 40,000 jobs, and improve the UK’s food security.
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