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Move over, protein – fibre is the next big frontier in food
By Caroline Hughes2026-04-01T14:24:00
Source: Gosh!
Shoppers want to understand quickly whether a food is ‘good for your gut’ and fibre fits this shift perfectly, says Caroline Hughes, marketing director at Gosh Foods
Over the past few years, protein has dominated the health conversation, shaping launches across ready meals, snacks and drinks. But in 2026, the spotlight is finally shifting – and it’s fibre’s turn.
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