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Shrinkflation is a toxic issue but it is fair and necessary
By David Sables2026-02-05T16:10:00
The reason suppliers continuously reach for this solution is because it’s very often the right one, says David Sables, CEO of Sentinel Management Consultants
Let’s get the confession out of the way: I’m a shrinkflation sympathiser. It’s a confession, but not an apology.
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