Three reasons ABF is now talking to Hovis about Kingsmill

Loaves of Kingsmill bread on supermarket shelves - William Reed 2100x1400

There is no guarantee a Best of Both merger will be a success for Kingsmill and Hovis

With Kingsmill now a distant third in the plant bread market, Associated British Foods has finally thrown in the towel, confirming talks this week with Hovis-owned Endless over a potential merger.

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