Why Morrisons is struggling to manage the Sean Egan backlash

Survillance dome camera system for safety and security. CCTV survillance system prevent thief in supermarket store

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Morrisons is defending its dismissal of a store manager following a shoplifter altercation, but protesters and public sentiment suggest the reputational damage may outweigh policy compliance

Morrisons is the latest supermarket to find itself in the eye of a media storm. When a supermarket sacks a store manager, it rarely attracts national attention. But Morrisons’ decision to dismiss Sean Egan has triggered protests, political backing and a £17,000-plus GoFundMe – turning an internal disciplinary process into a public moral reckoning.

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